top of page
Getting the most for your home
House with Pool

All sellers want to get “top dollar” for their properties, right? The question is: how do you do that, particularly in the present climate of uncertainty?


The landscape of California's real estate market is changing rapidly in the age of COVID-19. An unprecedented wave of buyers hit the market in the summer and fall of 2020, while sellers have still hesitated to enter the market. As a result, buyers are competing for increasingly limited inventory. Prices in Los Angeles reached record highs in the fall of 2020, and sellers at most price points have had unprecedented leverage.


At the same time, an easy sale isn’t guaranteed, and most of the normal rules still apply. If you are planning to list your home, it’s crucial to price your home right. Overshoot, and you’re bound to leave out a whole swath of buyers who might otherwise be interested in your home. One or more price reductions later, you’ll be in a much worse position than when you started. 


Under-price your home, and you are leaving money on the table. On the other hand, it may be worth considering strategically under-pricing your home in order to encourage more competition and perhaps a bidding war.
Whatever price you’re at, negotiation will be key to getting the most value possible out of your home. Buyers’ agents will seek to use any leverage at their disposal, and your agent needs to know when to stand firm and when it’s best to compromise. 


With more buyers searching for homes exclusively online during the pandemic, having truly professional video, photographs and marketing is more important now than ever.  Even in a seller’s market, it’s important to make sure your home stands above the pack. 


Property value estimates on the large national sites generally cannot be trusted. The algorithms they use cannot account for the current condition of the home, upgrades/remodels, micro-neighborhood conditions, etc. Thus, depending on the neighborhood, the values can be wildly off.


Our property valuations are free, tailored to your property, and created in much the same way that appraisers do their appraisals. This is not a computer-generated valuation. It is based on the information you provide, and we will use at least three comparable properties that have sold within the last 90 days for your custom and comprehensive valuation

bottom of page